Successful marketing programs don't end with an Rx
30% of prescriptions are never filled. More than half of patients who start a prescription abandon it by month 3.
Your DTC Specialist understands the importance of empowering patients with the information and resources to get -- and stay -- on treatment.
Our approach: Patient insights drive impactful strategy
1. Understand the patient journey
2. Develop simple, patient-friendly messaging
3. Educate patients about their condition and the role of your product in their treatment program
4. Implement targeted, multichannel messaging about financial support beginning at point of care
5. Support patients throughout their onboarding journey
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